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This week we will focus on a number of subjects and topics. First of all, we will need to discuss the Guy Kawasaki reading assignments as well as the Bain reading assigment. We will also talk about the process of entrepreneurship and the clear difference between business concepts vs. business models. Finally, we will discuss web-based business models. During class we will begin watching some videos. On Tuesday we will view 3 of my favorite rules from Guy Kawasaki and I hope to begin our video case study (1999 vs. 2009) on Tuesday and/or Thursday.
1st Project - Characteristics of Digital Commerce Entrepreneurs
Below is a list of Digital Commerce Entrepreneurs. If you see an entrepreneur on the list that you would like to focus on please email me or stop by. Selection will be first come first serve!
View Digital Commerce Entrepreneurs List here!
Read:
Download Reading Assignments Here
Quiz Next Tuesday - 1/27/09
I will be giving you a quiz next Tuesday. The quiz will include questions from your assigned readings, class discussions and posted blog content.
send: Tuesday, January 20, 2009
Week 2 - Topics, Project and Readings
Labels: digital commerce, entrepreneurship, entrepreneurship mindset, guy kawasaki, video case study
Posted by Scott at 10:44 AM
1 comments:
Facebook and youtube i believe link advertisements to personnel preferences and/or content type. So you risk advertising to the wrong demographic population and not being able to attract new and different clientele. other risks can also be the type of business, if you are not internet based or accessible, most users are most likely to forget about your company shortly after logging off. another risk is that these sites tend to be expensive, due to limited screen space, so you could potentially spend all your advertising budget on the site, crippling your diversity
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