Week 2 - Topics, Project and Readings

This week we will focus on a number of subjects and topics. First of all, we will need to discuss the Guy Kawasaki reading assignments as well as the Bain reading assigment. We will also talk about the process of entrepreneurship and the clear difference between business concepts vs. business models. Finally, we will discuss web-based business models. During class we will begin watching some videos. On Tuesday we will view 3 of my favorite rules from Guy Kawasaki and I hope to begin our video case study (1999 vs. 2009) on Tuesday and/or Thursday.

1st Project - Characteristics of Digital Commerce Entrepreneurs
Below is a list of Digital Commerce Entrepreneurs. If you see an entrepreneur on the list that you would like to focus on please email me or stop by. Selection will be first come first serve!

View Digital Commerce Entrepreneurs List here!

Read:
Download Reading Assignments Here

Quiz Next Tuesday - 1/27/09
I will be giving you a quiz next Tuesday. The quiz will include questions from your assigned readings, class discussions and posted blog content.

Week 1 - Topics and Homework

Over the next two classes we will cover the syllabus, structure of the course, goals and entrepreneurial foundation for this course. The main goal for Week 1 is making sure we all fully understand Peter Drucker's Seven Sources of Opportunity. We will tap in to the mind of a digital commerce legend and savvy businessman, Guy Kawasaki. We'll spend some time with Guy as we read his book Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services.This book will put us in the perfect mindset for this course. Here is what we will be covering this week.

Topics:
Course introduction, syllabus, orientation, goals and objectives. What is entrepreneurship? How does an entrepreneur determine what is or is not an opportunity? Creating the Next Curve.

Read:

Download Reading Assignments Here