Analog vs. Digital

Before we learn about digital media, we need to understand analog.

Can you tell me the difference between analog and digital?

Week 3 - Topics, Projects and Readings

The first part of this week we will focus on digital commerce business models. There are several out there so I tried to expose you to many of them. We'll also look at some short video from Dell, Microsoft, Priceline and Google. Later in the week we will begin to examine the transformation of digital commerce technologies, platforms and trends from 1999 to 2009. We'll take a look at "old school" digital commerce versus the "new school" of digital commerce. Once we finish our 1999 vs 2009 discussion, we dive into computing.

Download Reading Assignments Here

Also, I scheduled your individual project presentation:*

2/3 - Anderson to DeLoge
2/5 - Dorsheimer to Hight
2/10 - Jacob to Moulton
2/12 - Murray to Zipprich

*Your paper is due 2/12.

Week 2 - Topics, Project and Readings

This week we will focus on a number of subjects and topics. First of all, we will need to discuss the Guy Kawasaki reading assignments as well as the Bain reading assigment. We will also talk about the process of entrepreneurship and the clear difference between business concepts vs. business models. Finally, we will discuss web-based business models. During class we will begin watching some videos. On Tuesday we will view 3 of my favorite rules from Guy Kawasaki and I hope to begin our video case study (1999 vs. 2009) on Tuesday and/or Thursday.

1st Project - Characteristics of Digital Commerce Entrepreneurs
Below is a list of Digital Commerce Entrepreneurs. If you see an entrepreneur on the list that you would like to focus on please email me or stop by. Selection will be first come first serve!

View Digital Commerce Entrepreneurs List here!

Read:
Download Reading Assignments Here

Quiz Next Tuesday - 1/27/09
I will be giving you a quiz next Tuesday. The quiz will include questions from your assigned readings, class discussions and posted blog content.