Week 1 - Topics and Homework

Over the next two classes we will cover the syllabus, structure of the course, goals and entrepreneurial foundation for this course. The main goal for Week 1 is making sure we all fully understand Peter Drucker's Seven Sources of Opportunity. We will tap in to the mind of a digital commerce legend and savvy businessman, Guy Kawasaki. We'll spend some time with Guy as we read his book Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services.This book will put us in the perfect mindset for this course. Here is what we will be covering this week.

Topics:
Course introduction, syllabus, orientation, goals and objectives. What is entrepreneurship? How does an entrepreneur determine what is or is not an opportunity? Creating the Next Curve.

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