send: Thursday, January 15, 2009

Seven Sources of Opportunity & Yahoo! CEO Analysis

Seven Sources of Opportunity
To me we laid the foundation for the entire course. Innovation involves finding a new and better way of doing something. I believe understanding Drucker's Seven Sources of Opportunity is a crucial step in developing a technical innovation or exploiting and digital commerce opportunity.

Yahoo! CEO Will Make Changes...If you ask me.
To me the selection of management savvy Bartz (less tech savvy) will bring about business changes for a maturing Yahoo! Probably mostly in the area of service reduction and a focus on value added services on the www and mobile platforms. She will lead Yahoo! into new partnerships with strategic partners (Microsoft?) which will allow them to expand their resources as they battle their neighbor Google for Mobile Commerce domination! Next they are challenged with maintaining their successful web-based services. Really it is an issue of where they want to dedicate their resources. A company like Yahoo! "spins a lot of plates" and it is very costly to continue "spinning several plates." Finally, they depend on a lot of advertising revenue, will the economy affect their advertising revenue? I would guess...Yes.

Here is a great analysis of the new Yahoo! CEO
http://blog.wired.com/business/2009/01/analysts-bartz.html

Even Google is Dropping Services
http://www.readwriteweb.com/archives/google_giveth_and_it_taketh_away.php

7 comments:

Anonymous said...

In reponse to the post, it looks like google will be only the first of the major companies to drop and discontinue services. Which for Yahoo! and Bartz means its only going to get harder, and Yahoo! will most likely start cutting less popular services offered in order to concentrate efforts and finacne to Yahoo!'s reinventing new fresh look. However if they dont create milestones in the relative future a buyout will be almost indefinate by Microsoft who can invest money and time

Anonymous said...

After reading the four articles about Bartz, it appears that despite the various views and speculations on how she will do in her new position she is confident that Yahoo can be turned around, and that she is the one to do it. Further, it is interesting to see that even a company like Google which was described as an indestructible powerhouse in all of the Bartz/Yahoo articles, could be downsizing and eliminating less successfull services. Ultimately these articles stand as a statement for the difficulty that these companies are having in the current economic climate, and the need to downsize and cancel services (in both companies) to remain effective.

Anonymous said...

I think that Bartz seems like a good option for Yahoo. As rumored by many research analysts, this may ultimately tarnish a possible acquisition of AOL however Yahoo needs to focus on centralizing their resources such as in the strategic partnership with Microsoft. Bartz's lack of experience in my opinion could provide a much needed outsiders perspective to the regrouping situation that Yahoo is faced with. Yahoo seems as though they will have increasing competition additionally due to Google's consolidation of services. When the powerhouse of all internet media closes new ventures to concentrate on core assets, an indication is revealed that internet technology business is for sure slowing. Yahoo will need to partner with other external contractors to gain audience for its services, which is why Bartz is brought in.

Anonymous said...

deleted my comment the first time.

This cut back of the various Google service and programs is a necessary and should have been done a long time ago. Aren't you supposed to be constantly re-evaluating your current position and looking at ways to cut costs? Either way the current economic climate is just showing us that even the big tech guys are going through a crunch. It forces tech companies to look at things at different level and make better decisions on what services are going to benefit the most people.

Scott said...

wow, a long time ago? why did they hold on so long?

Anonymous said...

What yahoo realizes is that at this point they will never be able to compete with google on search functionality. They need to begin focus on expanding the functionality of what they do well, such as the popular yahoo answers community and email. they need to stop following google's path in development and go in their own direction - this is the task in front of bartz.

Scott said...

corey, technically some would argue Yahoo!'s search has gotten more competitive with Google, but it really is difficult to prove. I do agree they need to focus, but never say never.

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