Quiz Info & Slides from Class

I am going to quiz you on Week 1 and Week 2 assigned readings and videos. There will probably be 10-12 questions in a variety of formats (multiple choice, fill in the blank, matching and short answer). In terms of the Guy K. book I know there is a lot, just focus on the main lessons he made them very clear.

Click here to download the PPTs I showed in class. If you download the slides, you can watch the entire Guy K. video (just click on his name).

Week 1 - Topics and Homework

Over the next two classes we will cover the syllabus, structure of the course, goals and entrepreneurial foundation for this course. The main goal for Week 1 is making sure we all fully understand Peter Drucker's Seven Sources of Opportunity. We will tap in to the mind of a digital commerce legend and savvy businessman, Guy Kawasaki. We'll spend some time with Guy as we read his book Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services.This book will put us in the perfect mindset for this course. Here is what we will be covering this week.

Topics:
Course introduction, syllabus, orientation, goals and objectives. What is entrepreneurship? How does an entrepreneur determine what is or is not an opportunity? Creating the Next Curve.

Read:

Download Reading Assignments Here